Award-winning actress and style icon Zendaya is stepping into the world of athletic wear with a multi-year partnership with Swiss sportswear brand, On Running. This exciting collaboration marks a significant milestone for both Zendaya and On, as it is expected to yield a series of creative campaigns and products that showcase the brand’s commitment to movement and storytelling.
The partnership kicked off with a short film titled “Dream Together,” directed by C Prinz. The film explores the power of movement as a unifying force that brings people together, regardless of their backgrounds. In the film, Zendaya is seen strutting down a running track, surrounded by a diverse group of dancers and athletes, highlighting the brand’s focus on inclusivity and collectivism.
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing, or running around with my dog. So it’s a full-circle moment to make this partnership official,” Zendaya said of the collaboration. “I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created,” she added.
Founded in 2010, On has carved a niche for itself in the athletic world with its focus on performance running shoes. The brand emphasizes comfort, innovation, and sustainability in its footwear, attracting athletes and enthusiasts alike.
David Allemann, co-founder of On, said of the partnership, “We can’t think of a better partner to help us grow, evolve, and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”
Featured image: @on/Instagram
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