Budding womenswear brand Amnas, known for their modest collections, has released a new workwear capsule inspired by the baobab tree. The baobab tree which is found mainly in Africa grows nearly 100 feet tall and has a strong exterior with a fire-resistant bark. The tree can withstand the driest droughts and yet still manages to bear edible fruits.
The baobab tree is symbolic of the Amnas woman: strong, resilient and grounded. This workwear capsule is designed for such a woman who can withstand the toughest climate without losing her essence as a woman. The capsule also serves as an exploration of Amnas’ root as an evolving IT brand for millennials, whose core and traditions may be familiar but the results are surprising.
The collection which features uniquely stunning aesthetics like pearl studded and slit sleeves, comprises of two-piece sets and tailored power dresses in nude palettes and other chic solid colors. The unique designs and bold colour selections resonates with the brand’s desire to offer versatile options for today’s evolving modest woman.
A look at the collection…
A M N A S | Lookbook
Creative Team
Brand: Amnas | @amnas.rtw
Makeup: Vugo | @Vugo24
Photography: Lumun | @ternaiwar
Creative direction: Fatima Gidado | @fatimagidado_
Model: @tale_mentary
Press Contact for Amnas: The PR Boy | @theprboy_
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