Actor and rapper Will Smith’s Grammy Awards appearance was one of the night’s biggest surprises. It marked his first major red carpet moment since the 2022 Oscars. Dressed in a sleek black Balmain suit with silver embellishments, he looked every bit the Hollywood icon. However, while many were focused on his return, watch enthusiasts had their eyes on something else—his wrist.
Instead of choosing a high-profile luxury brand like Patek Philippe or Jacob & Co., Will Smith opted for a vintage Universal Genève Polerouter. This timepiece, once overlooked, has been quietly making a major comeback.
This unexpected choice has reignited interest in vintage watches, proving that timeless designs can be just as impactful as the latest high-end releases. With collectors already buzzing about Universal Genève’s upcoming 2026 relaunch, Will Smith’s Grammy watch might be the spark that sends demand soaring.
The Story Behind Will Smith’s Grammy Watch
View this post on Instagram
Unlike many celebrities who flaunt diamond-encrusted wrist candy, Will Smith’s Grammy watch was a lesson in understated elegance. The Universal Genève Polerouter, designed by legendary watchmaker Gérald Genta, is celebrated for its sleek design and groundbreaking microrotor movement. Originally created for Scandinavian Airlines pilots flying over the North Pole, this timepiece blends style with technical innovation.
Smith’s choice wasn’t random. He collaborated with renowned vintage watch dealer Eric Wind, who sourced 17 options, including rare Rolex models and an Audemars Piguet Royal Oak. Yet, the Polerouter stood out for its timeless appeal and deep connection to horological history. The watch perfectly complemented his Balmain ensemble, with its stainless steel case mirroring the silver detailing on his suit.
Why Vintage Watches Are Making a Comeback
The resurgence of vintage watches has been gaining momentum for years, but Will Smith’s Grammy appearance may have just pushed it further into the spotlight. More collectors and enthusiasts are gravitating toward classic timepieces for their craftsmanship, heritage, and unique character. With Universal Genève preparing for a highly anticipated relaunch, the Polerouter is poised to gain even more traction among those eager to own a piece of history.
Singaporean watch collector Norman Seck called the Polerouter a “groundbreaking” design for its time, while Jackie Ho of Watch Ho & Co. emphasized its historical significance as a true collector’s item. The growing interest in vintage watches isn’t just about nostalgia—it’s about honoring designs that have truly stood the test of time.
Will Smith’s Influence on the Watch Market
Celebrities have long influenced watch trends, and Will Smith’s Grammy Awards timepiece could be the next to spark a surge in demand. Just as Paul Newman’s Rolex Daytona became an icon, Smith’s Polerouter might inspire a new wave of collectors to seek out vintage Universal Genève models before prices climb.
If you’re considering investing in a classic timepiece, now could be the perfect moment. With vintage watches growing in desirability and Universal Genève on the brink of a revival, Smith’s Polerouter may soon be one of the most talked-about accessories of the year. Whether you’re a seasoned collector or just beginning your journey, one thing is certain—vintage is back in style, and Smith is setting the trend.
Shop editor’s choice
Featured image: Gilbert Flores/Getty Images
For the latest in fashion, lifestyle, and culture, follow us on Instagram @StyleRave_
—Read Also
