While some people believe anything Hailey Bieber touches turns into a trend, others disagree. But there’s no denying that she has her finger on the beauty heartbeat. From coining terms like glazed donut skin and strawberry girl makeup to creating the buzz around strawberry glaze, Hailey’s name is synonymous with innovation in the world of beauty. In this article, we put the spotlight on her latest sensation, the strawberry glaze trend, characterized by its rich luminosity and feminine flair.
Understanding the strawberry glaze trend
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Hailey Bieber’s journey as a trendsetter took a delightful turn with the introduction of the strawberry glaze trend. This trend was set into motion by none other than her own beauty brand, Rhode, for its peptide lip treatment campaign. Although the team played a crucial role, it was the collaboration between Bieber and Krispy Kreme that sent the fad into orbit. Why not? Everyone loves the idea of indulging in a succulent strawberry glazed donut while flaunting glossy lips.
The strategic partnership saw promotional campaigns featuring the application of the Rhode peptide lip treatment accompanied by the enjoyment of a mouthwatering strawberry glazed donut. The packaging itself, resembling a charming strawberry-shaped box, further enhances the trend’s appeal. This viral marketing campaign left no stone unturned, and now everyone wants to hop on the Hailey Bieber strawberry glaze bandwagon, either through skincare, makeup, or mouth-watering yummies.
Rhode peptide lip treatment
The anchor of the strawberry glaze trend is Rhode’s peptide lip treatment. This sensational product initially debuted with flavors like passion fruit and vanilla, before unveiling the star of the show – strawberry. To add to the allure, Rhode has since introduced four more delectable shades: Espresso, Ribbon, Toast, and Raspberry Jelly. Hailey’s creative team has brilliantly crafted food-inspired advertisements for each one, solidifying their connection to the trend.
Does Hailey Beiber truly create trends?
Hailey Bieber and her team have a knack for rebranding and refreshing existing beauty concepts by giving them a delectable twist. Glass skin became glazed donut skin, nude makeup turned into latte makeup, and W-shaped blush transformed into strawberry girl makeup. Now, glossy lips have a new moniker – strawberry glaze. Hailey understands that food concepts resonate with people on a deeper level, and she ingeniously uses this knowledge to her advantage, earning her the well-deserved title of the queen of trend creation.
How to incorporate the strawberry glaze trend into your skincare routine
Following Hailey Bieber’s strawberry glaze routine is the pathway to achieving that coveted dewy, hydrated, and glowy look. The process involves a sequence of Rhode products, starting with Rhode Glazing Milk, a key player in the milky skincare trend. This is followed by Rhode Glazing Fluid and Rhode Barrier Restore Cream. To complete the look, the Rhode Peptide Lip Treatment is applied. With these products, you can attain that glowy, hydrated, and dewy look.
Are they alternatives?
Yes, they are! While Rhode products are fantastic for achieving the strawberry glaze look, it’s important to note that there are alternatives available in the market that can deliver similar effects. Beauty is about personalization, and what works for Hailey may not necessarily work for everyone. Therefore, it’s crucial to find products that suit your unique skin type and preferences.
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See other strawberry glaze trends
- Fashion: Outfits and accessories in shades of strawberry pink or with glaze-like textures are part of the strawberry glaze trend. Incorporate them into your outfits to stay on-trend.
- Nail art: Get a strawberry glaze-themed manicure with glossy pink or red nail polish. Add some shimmer or tiny strawberry decals for extra flair.
- Culinary adventures: This trend has moved beyond our closet into our kitchen. Try cooking or baking strawberry-glazed dishes. You can make strawberry-glazed donuts, cakes, or even savory dishes with a strawberry glaze twist. Don’t forget to share your recipe online to partake in the trend.
- Smoothies and drinks: Whip up strawberry-glazed smoothies or cocktails using fresh strawberries with other fruits for that trendy flavor.
Featured image: @rhode/Instagram
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