The WAG Makeup Trend Is The Understated Answer To Glam In 2024
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A creative writer with a voracious appetite for fashion, beauty,…
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AGs is an acronym used to refer to wives and girlfriends of high-profile sportsmen. Being the wife or girlfriend of a famous athlete means that hubby or boo often has a game you need to attend. And as standard relationship practice demands, you have to show up to support him and still show out to slay. Although these games can take up most of the day, WAGs understand that that’s no reason to look worn out. The put-together appearance of these women has given rise to a new trend, the WAG makeup look, that champions understated glam with no room for cracks.
The sad thing about layering a lot of products is that they tend to come off as too much and may crack under the bustle of daily hustle. But when you ply the subtle glam route, which is what the WAG makeup trend is all about, fewer products mean that your doll-up can last all day long as there are few makeup-vs-skin-vs-environmental-factor conflicts.
In addition, WAG makeup advocates for understated glam because it’s a fail-safe look that can take you everywhere and will not be out of place. For instance, you can go from the sports stadium to the club to celebrate the win with the same face beat and still be correct. This versatility is what makes the look a favorite of wives and girlfriends of A-list sportsmen. According to Ashley Myriee, Kansas City Chiefs WAG Chariah Gordon’s makeup artist, the WAG makeup look is “a neutral look perfect for any event, which creates a great balance of enhancing someone’s natural look in an elevated way,” per Glamour Magazine.
So, what does it entail?
Many makeup artists who have tended to these ladies talk about the need for a good foundation to keep things in place. If your makeup is going to stay all day, you have to invest in quality products like a primer, foundation, and setting spray. Additionally, don’t overlook your skincare routine. A trusted way to ensure that your makeup comes out great at all times is to have healthy, glowy skin. Now that we have that covered, how do you actually achieve the WAG makeup look?
Check out how to create the WAG makeup look…
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- Start with a clean canvas: Begin with a fresh, clean face. Cleanse your skin and apply a moisturizer to create a smooth base. A well-moisturized canvas ensures the makeup adheres seamlessly and stays looking fresh.
- Use lightweight, long-lasting foundation: Choose a lightweight, long-lasting foundation that provides coverage without feeling heavy. The goal is to create a flawless complexion that withstands the challenges of a day outdoors.
- Create soft and defined eyes: Embrace neutral eyeshadows to create a soft, defined look for the eyes. This can involve subtle shades that enhance your natural eye color without being overly dramatic. Also, waterproof mascara is a must for luscious lashes that stay intact even during emotional game moments.
- Favor subtle contouring: Opt for subtle contouring to enhance your facial features. The emphasis here is on a natural and gentle contour that adds dimension without heavy sculpting. This ensures your face maintains a fresh and radiant appearance.
- Opt for natural blush: Apply a touch of natural-colored blush to bring a healthy flush to your cheeks. The aim is to achieve a radiant complexion that looks vibrant and energetic, complementing the lively atmosphere of sports events.
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- Define your brows: Groom and define your brows to frame your face elegantly. Well-groomed brows contribute to a polished appearance and draw attention to your eyes.
- Use natural lip color or long-lasting lip tint: Choose a lip color that aligns with the effortless vibe of the look. A natural lip color or a long-lasting lip tint is ideal for low maintenance throughout the day. This ensures you won’t have to constantly worry about reapplication.
- Finish with a setting spray: Seal the deal with a setting spray. This step is crucial for ensuring your makeup stays in place, resisting factors like heat, humidity, or emotional moments during the game.
The WAG makeup look thrives on simplicity, durability, and enhancing your natural beauty. It’s a look that’s not only stylish but also capable of enduring the excitement of a day at the sports arena. The result is a confident and poised appearance that carries you through the day.
Featured image: @gabunion/Instagram
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A creative writer with a voracious appetite for fashion, beauty, lifestyle and culture. As one who's passionate about the advancement of the woman, creating content that inspire smart style and living, and positive lifestyle changes is a calling I take seriously. At Style Rave, we aim to inspire our readers by providing engaging content to not just entertain but to inform and empower you as you ASPIRE to become more stylish, live smarter and be healthier. Follow us on Instagram @StyleRave_ ♥