T
ommy Hilfiger, which is part of PVH Corp., has announced the Tommy Jeans International Games collection and campaign, which boldly reimagines its sporting and collegiate roots. The collection of timeless athletic pieces is a contemporary reinterpretation of the ‘International Games’ capsule that celebrated global sport in Atlanta, USA, in 1996.
“The sporting calendar sets the cultural pulse for the—2024’s shaping up to be amazing,” said Tommy Hilfiger. “We’re building on our legacy of working with pioneers in sport and reimagining timeless American icons through an archival lens.”
However, as part of a blockbuster year of sports, the cast of next-generation athletic icons includes All-Pro NFL wide receiver Stefon Diggs, stand-out college basketball guard Deja Kelly, star of the all-Japan skateboarding association Aori Nishimura, and Formula 1™️ driver and current member of Mercedes-AMG Petronas F1 Team Mick Schumacher. Photographed by Juanita Richards, the international collective is captured enjoying downtime in an American collegiate setting, bringing their optimistic perspective to classic American cool.
Furthermore, the 41-piece collection of modernized classics includes men’s, women’s, and gender-inclusive track-inspired styles, including color-blocked shorts, warm-up jackets, and running singlets. The collection’s palette combines Tommy Hilfiger’s signature red, white, and blue with yellow, black, and green from the union of continents in the sporting world.
The highlights include an iconic rugby with shoulders and arms striped in the collection’s palette. An archive varsity jacket is given an all-new spin in a tactile cord, while a Chicago sailing jacket is modernized and inspired by the layout of a vintage regatta windbreaker. Also, echoing classic basketball jerseys and slam-dunking with a modern spirit, a men’s mesh top is emblazoned with Tommy 85.
In addition, the Tommy Jeans International Games collection will be available on April 4, 2024, on Tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season. Lastly, friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyJeans.
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Images: Juanita Richards for Tommy Hilfiger, courtesy of Tommy Hilfiger PR
PR article by Tommy Hilfiger PR
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