Oakley and Jaylen Brown are gearing up to drop the most anticipated eyewear collaboration of 2025. The NBA Finals MVP has joined forces with the legendary brand in a groundbreaking, multi-year partnership that promises to redefine both style and performance. Fresh off launching his own sportswear label, 741, in late 2023, Brown is now bringing his visionary approach to Oakley. This collaboration isn’t just about eyewear—it’s about pushing boundaries, setting trends, and igniting a cultural shift in the intersection of sports and fashion.
Brown’s flair for style is already well-documented—he’s been seen sporting Oakley classics like the Over The Top and Polaris during his pre-game arrivals, effortlessly blending retro edge with modern cool. Now, he’s channeling that passion into something truly innovative. With a sharp eye for fashion and a deep commitment to self-expression, Brown has cemented himself as a trendsetter. In this collaboration, he’s not just lending his name—he’s taking an active role in the creative process, working closely with Oakley’s elite design and research teams to craft eyewear that pushes boundaries and redefines performance-driven style.
Oakley & Jaylen Brown Eyewear: The Fusion of Style, Sports, and Innovation
“This is my first ever brand partnership in my career, and that’s because I had a mission to only align with brands that mirrored my vision and values in every aspect—self-expression, style, and unity,” Brown said of the partnership “Oakley’s innovation and dedication to advancing sports and culture, while inspiring today’s youth, makes this partnership a powerful and meaningful move.”
The highly anticipated first drop from the Brown-Oakley collaboration is just around the corner, and it’s shaping up to be a game-changer. While the official launch date remains under wraps, one thing is certain—it will be worth the wait. This partnership marks a pivotal moment for both brands: Oakley is harnessing Brown’s undeniable influence and fashion-forward vision, while he, in turn, is expanding his 741 empire to new heights. Together, they’re blurring the lines between sports, style, and innovation, setting the stage for a bold new era in eyewear.
“Basketball has always been part of our heritage—a spark for something bigger in culture and community,” said Caio Amato, Chief Marketing Officer at Oakley. “Jaylen is truly one of a kind—an athlete who shares our commitment to innovation and purpose that drove this partnership. Together, we’ll push boundaries and create projects that inspire the next generation in sports. Welcome to the family, Jaylen.”
Oakley is no stranger to star-studded collaborations, having joined forces with legends like Michael Jordan and Travis Scott, seamlessly blending the worlds of sports, music, and culture. Yet, the Brown-Oakley partnership feels different. This isn’t just another collab—it’s a movement. By aligning with Jaylen Brown, Oakley is embracing a new era of athletes who are reshaping what it means to be both a sports icon and a cultural tastemaker. With his fearless approach to fashion, innovation, and self-expression, Jaylen Brown is the perfect embodiment of this evolution.
Stay tuned, because this is just the beginning.
Featured image: @oakley/Instagram
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