In 2013, top beauty brand Maybelline took its business to Nigeria, expanding into Ghana after two years. The brand, which was awarded makeup brand of the year at the 2018 Ghana Makeup Awards, recently endorsed DJ Cuppy as their “IT Girl” for both Nigeria and Ghana.
DJ Cuppy is undoubtedly one of the most successful female DJs out of Africa so it makes sense that the brand has tapped her as they continue to make efforts towards diversity and inclusivity.
Cuppy visited Ghana last week for the unveiling ceremony and later look to Instagram to make the announcement on her page with the caption…
“Excited about my partnership with @maybelline as an ‘IT Girl’
My goal is to drive inclusiveness and project Africa to the world through global beauty. My experience in being an international DJ and Philanthropist provides a platform for me to touch many lives and empower women which embodies the values of Maybelline! #ToCuppyThisMaybelline #cuppyonamission”
Photo credit: IG | Cuppymusic
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