For many people, luxury can be an uneasy topic. According to Max Mara, “the garment should allow a woman to shine. Luxury (not necessarily linked to price, more to elegance) is the secret ingredient that can give a woman this sense of power. Luxury is even more than fashion – it is what brings the woman’s personality forward.” This is exactly what the Max Mara Fall 2019 collection was all about at the Milan Fashion Week.
The Max Mara woman is well aware of the rules of luxury and adjusts them to meet her needs; becoming sharper, wiser and even more intriguing as she does so. The elegance of this collection is easily translated into fashion’s language. The collection features silhouettes that have a strong shoulder line, the outerwear feels more spacious while what’s layered underneath hugs the body tighter. Skirts are cut a bit like men’s trousers – they barely reach the knees or touch the ankle – and they are styled with polo sweaters.
The textiles for the collection include alpaca and camel wool, cashmere and leather, tweed, zebra and crocodile skin imitations. Essential colours that featured in the pieces include beige, black, white and tinted leather, and the looks are complemented by classic vests, jackets and skirts with uniform zippers and roomy pockets. The entire collection is decorated with archive fashion house accessories.
The collection’s inspiration came from the late twentieth century, and decades of famous supermodels stepping on the “Max Mara podium.” Classic teddy coats painted in bright blue or yellow; why not? After all, every winter needs bright moments when everything else feels so grey.
With this collection, Max Mara used their clothes to say that there is no one correct way to dress like a woman, but instead; it’s about what makes you feel confident, elegant and luxurious.
Here are select pieces from the collection…
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