Lovelabel by Ife is the maiden and spring collection from the budding Afrocentric and bohemian fashion house. The brand is kicking off with a change the game theme called Black fusion; taking out the expected colour for the Valentine season, replacing hot red with sizzling, sexy, melanin fueled and classy black in spirit of black culture month.
Ife Olumekun, the designer behind the brand, is a well-traveled hands-on tailor/couturier which explains the diverse influences of various cultures from across the world on this limited collection. From the Asian Kimono to the American All-stars, the Caribbean frills and the English corset and roses, all woven into the modern African woman’s fashion sense.
Take a look at the collection…
Creative Team
Styling: @ifeteniola
Creative Direction: @mr.melange
Photography: @euclase_ltd
Model: @oreime
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