Nigerian womenswear brand Lady Biba has unveiled its latest collection tagged ‘Lady in Line’ which is inspired by lines, curves and corners. The brand focuses on the fact that the woman’s body cannot be described without appreciating the lines and curves that meet beautifully at her corners. Lady Biba takes an abstract approach into seeing the beauty in the woman’s body.
The collection is made up of structured dresses that flatter every woman and the dresses are ideal for the Lady Boss who is confident and dresses the part. The campaign fronts beauty queen, pilot, nurse and model Powede Eniola Awujo as the perfect muse – as she is a true Lady Boss: navigating her own career path as a trained nurse and aviator, whilst also juggling motherhood. No matter what life throws her way, she is able to navigate her life in line with her dreams and excels effortlessly.
All the looks from this collection will be available at The GTBank Fashion Weekend 2018 this weekend and online from next week.
Here’s a look at the collection…
LADY IN LINE | Lookbook
Creative Team
Muse: Powede Eniola Awujo | @powedeawujo
Location: Circa Lagos | @circa_lagos, The Borough Lagos | @theboroughlagos
Hair: Anne Elise hair | @anneeliserealhair
Makeup: Flawless Faces By Jane | @flawlessfacesbyjane
Shoes: The Luxe Shopper | @theluxeshopper
Photography: Joseph Elliott | @ellisoft
Styling and Creative Direction: TSC Agency | @thestyle.concierge
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