Since 2015, IIUVO, the fragrance house based in London, has been narrating olfactory tales inspired by music, film, and photography. Co-founded by Tomi Ahmed and Leo Gibbon, the brand has established itself as a creative force, shaping immersive sensory experiences through its thoughtful curation process. Derived from Latin’s “iuvō,” meaning aid, the London-based creative concept is now striding beyond scents, revealing a curated line of hand-knitted garments, intricately crafted to enhance their aromatic legacy.
IIUVO’s debut apparel collection is a cashmere line that echoes the luxury of cashmere merged with the timelesness of a minimalist aesthetic. With this fresh chapter, the British imprint extends its expertise to handmade knitwear crafted with pride by UK artisans.
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The three-piece collection kicks off with a subtle grey pullover featuring a circular Intarsia logo, followed by long-eared headgear in the form of waffle-knit beanies adorned with multi-colored profile insignia. To complete the lineup, IIUVO presents a branded cashmere blanket designed to bring warmth and style to your home.
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These items are currently available for purchase through the IIUVO website, marking a significant expansion of the brand’s offerings. Enthusiasts can anticipate the launch of a Black Rave Hoody and Rave Eau de Parfum set scheduled for 2024, promising a continuation of IIUVO’s commitment to innovative and multisensory experiences.
Featured image: @seangarrette/Instagram
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