Diddy has officially launched Empower Global, a digital marketplace where he hopes Black-owned businesses will thrive. Customers can now shop from the curated immersive e-commerce platform that was launched on Wednesday, July 12, which enables users to find and purchase only goods made and offered by Black entrepreneurs.
According to a press release, “culture and community” are the foundation of Empower Global’s operations. The organization wants to strengthen the black economy by giving black entrepreneurs the chance to launch and grow profitable enterprises by making it simple and convenient to buy from Black brands.
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More than 70 brands are included in the digital grand opening, including Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, Buttah Skin, Marie Hunter Beauty, Pound Cake, B.M. Franklin & Co., Beauty Stat Cosmetics, Cecilia’s House, Cise, Cool Creative Clothing, and more.
“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools, and support needed to build successful businesses,” explained the music and business mogul. “Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle.”
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Tarik Brooks, President of Combs Global added, “On behalf of Combs Global, we are thrilled to launch this initiative, which not only showcases the incredible products and talents of Black-owned businesses but also provides a gateway for consumers to support and uplift our community. Through Empower Global, we aim to foster sustainable growth and create lasting opportunities that will leave a positive and enduring impact on the Black economy.”
Along with the launch, Empower Global and UPS are working together to make Black-owned businesses more accessible by providing discounted shipping options. Select vendors will provide product discounts as well as free UPS shipping for all platform purchases as part of the Days of Deals promotion for a short period of time.
Featured image: @diddy/Instagram
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