Urban womenswear brand Imad Eduso brings on romance in a special way inspired by the Creative Director’s personal life. The Spring/Summer 2018 pieces tell a story of different stages of love reflected with the transition of colours, use of structured pieces and clean lines with a hint of corsetry.
According to the brand,
“The collection is inspired by the Creative Director’s personal life. The collection embodies love and personal growth. On one hand, we experience a woman in love and the natural progression from the first flush and thrill of new love to a more secured love, concrete; a vow of commitment. On the other hand, it is the story of a woman’s personal growth expressed through her clothing. Reflected with a transition of colours, using structured pieces and clean lines with a hint of corsetry, used to create romantic pieces.”
The collection consists of soft autumnal tones, peach, blush, nude, pastel blue and a flowery red. The chic simplicity of structured colour and silk blend would make any lady look and feel elegant and stylish. These outfits were made for the modern girl whose style is minimalistic and chic.
A look at the collection…
IMAD EDUSO SS18 | Lookbook
Creative Team
Photographer: Kosol Onwudinjor | @kosolonwudinjor
Model: Aduke | @adukebey__
Makeup Artist: Sacha Baker | @sb_artistry
Accessories: Fusion Trendz | @fusion_trendz
Stylist: Vivienne Ikechi Ajoku | @vienstylez
Hair: Ceezys Styling | @ceezysstyling
Props: Acacia Studios | @accaciastudios
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