Bruce Brown has taken NBA fashion in an unexpected direction—straight into cowboy country. From ten-gallon hats to snakeskin boots, the Toronto Raptors forward has fully embraced Western wear, making his signature cowboy style one of the most distinctive looks in the league. While NBA players are no strangers to bold fashion statements, Brown has forged his own path, bringing country aesthetics into the tunnel walk and redefining what it means to stand out in the league’s style scene.
What makes Bruce Brown’s commitment to cowboy fashion even more intriguing is his background. Born and raised in Boston—far from the rodeos and ranches of the American West—his transformation into basketball’s best-dressed cowboy is as unexpected as it is authentic.
Brown credits his love for country music, along with time spent in Nashville and Denver, for shaping his signature style. But his cowboy-inspired wardrobe isn’t just for show—it’s a true reflection of his personality and interests. Whether on the court or off, he wears boots, belt buckles, and hats year-round, proving his dedication to the look goes far beyond a passing trend.
Bruce Brown’s Best Cowboy Style Moments
#1. The Statement Cowboy Hat
No cowboy-inspired outfit is complete without the perfect hat, and Bruce Brown has built an impressive collection. Initially, he experimented with custom straight-brim hats, but over time, he transitioned to rolled-brim Stetsons, which have now become his signature look. Whether he’s arriving at a game or stepping out for the night, his cowboy hat is always the defining piece of his outfit.
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#2. Snakeskin and Ostrich Boots
Footwear is a cornerstone of cowboy fashion, and Bruce Brown takes his boots seriously. His collection features fascinating materials like ostrich and snakeskin, showcasing his commitment to authenticity. Brands like Tecovas and Ariat rank among his favorites, reflecting his keen eye for quality. To complete the look, he meticulously matches his boots with his belt—further proof of the attention to detail that defines his “Bruce Brown cowboy” aesthetic.
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#3. Denim-on-Denim Perfection
Also known as the Canadian tuxedo, the denim-on-denim look is a Western fashion staple, and Bruce Brown wears it with confidence. He often pairs Wrangler jeans with classic denim snap-front shirts, fully embracing the rugged cowboy aesthetic. Yet, his approach feels effortless, proving that even a traditionally tough look can be both stylish and refined.
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#4. Country Band Tees and Western Shirts
Beyond denim, Brown integrates Western shirts and country band tees into his wardrobe, showcasing his deep appreciation for country music. He frequently sports graphic tees featuring artists like Luke Combs and Morgan Wallen, effortlessly blending modern country culture with his vintage western-inspired aesthetic. This mix of old-school ruggedness and contemporary flair makes his style uniquely his own.
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#5. Oversized Belt Buckles
A cowboy outfit isn’t complete without an eye-catching belt buckle, and Brown has made this accessory a key element of his style. Whether it’s a classic silver rodeo buckle or a more intricate custom design, his belt game is just as strong as his boot collection.
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Bruce Brown’s Influence on NBA Fashion
Bruce Brown’s cowboy style is more than just a fashion statement—it’s a personal expression that sets him apart in a league where luxury streetwear dominates. While most NBA players gravitate toward designer-heavy looks, Brown has built an identity around Western wear, proving that individuality still thrives in sports fashion.
His influence is starting to spread. Earlier this season, he gifted his Raptors teammates Tecovas boots, bringing a touch of Nashville to Toronto. But Brown’s love for the cowboy lifestyle goes beyond clothing—he has spent time on ranches, riding horses, and herding cattle, fully embracing the Western way of life.
As Bruce Brown’s cowboy style gains more attention, it raises a question: Could cowboycore be the NBA’s next big trend? With cultural icons like Pharrell Williams and Beyoncé incorporating Western aesthetics into their work, Brown might just be ahead of his time. Yet, his commitment isn’t about chasing trends—it’s about staying true to himself.
Whether walking through the tunnel or riding on a ranch, Bruce Brown has proven that cowboy fashion isn’t just a phase—it’s a way of life.
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