Every February, we celebrate Black History Month, a time to honor the achievements and contributions of Black people throughout history. While it’s crucial to reflect on the past, it’s equally important to celebrate the present by supporting Black-owned brands, from fashion to beauty, that are thriving today.
The surge of Black-owned businesses has not been without its challenges. In an effort to highlight a diverse array of Black-owned companies, some familiar and others less known, we’ve curated this list of fashion and beauty brands worthy of support, both now and in the long run. Black History Month serves as an ideal occasion to shine a spotlight on these Black-owned brands, encouraging year-round patronage.
Here are 10 Black-owned fashion and beauty brands you should know…
#1. Fear of God
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Founded in Los Angeles in 2013 by designer Jerry Lorenzo, Fear of God is a luxury streetwear brand offering a unique interpretation of American expression. With a wide range of pieces, including outerwear, knitwear, tops, bottoms, suits, loungewear, footwear, and accessories, this celeb-loved brand has been embraced by the likes of Dwayne Wade, Michael B. Jordan, and more. The more affordable sister brand, Essentials Fear of God, features a collection of sweatshirts, tees, shorts, and pants.
#2. Mielle Organics
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Founded by Monique Rodriguez in 2014, Mielle Organics is a health-conscious Black-owned beauty brand offering shampoos, conditioners, hair oils, vitamins, and more. Widely promoted by reality stars and social media influencers, the brand gained recent attention with its bestselling Rosemary Mint Scalp Hair Strengthening Oil. Beyond this, Mielle boasts various collections, including mango and tulsi, pomegranate and honey, oats and honey, rice water, sea moss, and more.
#3. Love Vera
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Vera Moore founded Love Vera, a Black-owned lingerie brand that’s redefining representation and inclusivity in the industry. With a range of bras, panties, bustiers, garters, and more available in sizes from small to 4X, Love Vera stands as a significant player alongside Rihanna’s Savage x Fenty.
#4. Mented Cosmetics
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Born from a conversation about the struggle to find the perfect lipstick shade, Mented Cosmetics was founded by Amanda E. Johnson and KJ Miller. Committed to offering beauty products for all skin tones, Mented’s lineup includes lipsticks (matte and liquid), concealer, blush, eyeshadow, foundation, eyeliner, lip liner, makeup brushes, and more—all vegan, paraben-free, cruelty-free, and dermatologically tested.
#5. Anima Iris
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Founded by Wilglory Tanjong, Anima Iris is a high-fashion brand that incorporates a piece of Africa into every design. Handcrafted in Dakar, Senegal, the brand follows a “zero-waste philosophy,” sourcing materials in limited quantities. Tanjong, born in Cameroon and raised in the U.S., draws inspiration from her travels across African cities like Nairobi, Dakar, Marrakech, and Accra.
#6. Eden Body Works
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Created in 2004 by Jasmine Lawrence, Eden BodyWorks offers body and hair care products made from clean, cruelty-free ingredients at an affordable price. Among its top-reviewed products is the Coconut Shea Cleansing Co-wash, designed to remove buildup, restore, moisturize, and detangle hair—all retailing for less than $10–$12.
#7. Jessica Rich
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Known for turning PVC pumps into a fashion movement, Jessica Rich’s stylish shoes have been worn by celebrities such as Chloe Bailey, Saweetie, Lil Kim, Cardi B, Jennifer Hudson, and Keke Palmer. The line features not only PVC designs but also mesh pumps, sandals, mules, and platforms in various styles.
#8. Bevel
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Founded by Tristan Walker, Bevel focuses on providing love and care to beards with its Beard Grooming Kit for Men, including beard oil, conditioner, 2-in-1 beard balm, and pomade. Clinically tested to prevent clogged pores and skin irritation, Bevel products are available at major retailers like Amazon.
#9. Re Ona
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Founded by sisters Christina and Philiscia Abayomi, Re Ona is a ready-to-wear label that emphasizes effortless, minimal, and comfortable clothing. The brand offers a selection of transitional and structural, ethically produced tank tops, shirts, bodysuits, and dresses.
#10. Pattern Beauty
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Launched by Emmy-nominated actress Tracee Ellis Ross, Pattern Beauty focuses on empowering natural curls. The brand offers a range of shampoos, conditioners, hair masks, styling creams, and accessories, including an edge tool and combs. The new Pattern Beauty blow dryer is designed specifically for people with curls, coils, and tight textures, with unique attachments to shape, stretch, smooth, and define hair.
Featured image: @anima.iris/Instagram
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