The activewear industry has witnessed a remarkable shift in recent years, with a growing emphasis on diversity, inclusion, and representation. As consumers become more conscious of the brands they support, there is a rising demand for products that align with their values. In this wave of change, black-owned activewear brands have emerged as trendsetters, offering not only stylish and functional apparel but also promoting empowerment and inclusivity.
These brands go beyond merely producing apparel; they are igniting a movement. Fueled by a deep passion for fitness, a sense of community, and a steadfast commitment to representation, they are sending a powerful message to the world. These brands affirm that Black women are not only powerful and beautiful but also deserve to exude confidence in their own skin, irrespective of their size, shape, or fitness level.
Here are some black-owned activewear brands that deserve your attention…
#1. Vertical Activewear
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Dedicated to simplifying the journey for individuals to appear stylish, experience well-being, and contribute positively, Vertical Activewear exemplifies a mindful fusion of fashion and fitness. Pledging allegiance to eco-conscious principles, the brand employs plant-based and recycled materials in crafting their garments. Situated in Atlanta, Georgia, Vertical Activewear actively diminishes plastic waste, producing not only stylish but also sustainable activewear, aligning fashion with environmental responsibility.
#2. My Solely Fit
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Founded by Stefania Okolie, a Haitian-Nigerian-American entrepreneur, My Solely Fit is dedicated to empowering women, encouraging them to embrace their curves and discover joy in movement. Prioritizing top-notch fabrics and complementary cuts, the brand presents a chic selection of activewear that caters to diverse tastes.
#3. JoJa
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Established in collaboration with model Jasmine Tookes, JoJa effortlessly blends fashion with activewear. Designed with a dual focus on performance and style, JoJa’s collection features a vibrant array of colors that attract both celebrities and everyday athletes alike.
#4. Stript Official
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Founded by Ari Davis, a designer hailing from the DMV, STRIPT stands out as the ultimate choice for women seeking to make a daring fashion statement, whether at the gym or out on the town. Boasting eye-catching designs that capture attention and crafted from top-notch materials for enduring comfort during both workouts and evening affairs, STRIPT provides versatile pieces that suit every woman’s unique style and body. The brand places a strong emphasis on inclusivity and universal sizing, ensuring that all women can embrace and enjoy their distinctive offerings.
#5. Dami How
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Established in 2018 by fitness authority Dami Howells, this brand is dedicated to advancing Black representation in the fitness realm. Its overarching goal is to inspire individuals to embark on their fitness journeys with confidence and comfort. Based in London, the activewear from this brand seamlessly blends style and functionality, ensuring a harmonious fusion for those embracing an active lifestyle.
#6. Scorpion Fit
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A leading choice for eco-conscious athletes, this brand, owned and led by Black women, stands out. Their activewear, crafted from recycled materials and organic cotton, effortlessly combines comfort and style. It not only promotes a fashionable appearance but also empowers individuals to make sustainable choices, encouraging them to both look and feel their best.
#7. OTG Athleisure
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Based in Columbia, SC, OTG Athleisure stands as a top-tier luxury fitness apparel brand. Proudly Black and veteran-owned, the brand is dedicated to serving active women who prioritize both style and functionality in their athleisure wear for on-the-go lifestyles.
#8. Roam Loud
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Founded by Toyin Omisore, a Liberian-Nigerian American, Roam Loud transcends the realm of fashion; it stands as a vibrant celebration of Black culture. Their unique activewear, characterized by vibrant colors and distinctive styles, not only enhances your wardrobe but also acts as a wellspring of inspiration and empowerment.
#9. Zoezi Sport
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Founded by Yvonne Bulimo, Zoezi draws inspiration from her dual Kenyan and American heritage. This brand specializes in crafting activewear using top-notch materials that prioritize keeping you cool and comfortable throughout your workouts. Infusing Afrocentric creativity with contemporary design, Zoezi encourages fitness enthusiasts not only to showcase their style but also to enjoy their fitness journey, feel fantastic, and stay motivated.
#10. Actively Black
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Established by ex-professional basketball player Lanny Smith, Actively Black stands out as an athletic and sports apparel brand that advocates for inclusivity. Offering an extensive array of sizes and styles, the brand prioritizes promoting confidence and comfort for individuals of all shapes and sizes. Going beyond fashion, this Black-owned activewear brand is committed to uplifting the Black community through diverse initiatives, transforming itself into not just a clothing brand but a formidable movement with a profound mission.
Featured image: @scorpion.fit/Instagram
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