Rihanna is setting the mood for 2025 Valentine’s Day with her latest Savage X Fenty collection, and it’s hotter than ever. As with everything she touches, this drop exudes pure icon status. So, it’s no surprise that when Riri unveiled a Valentine’s Day video campaign showcasing her brand’s sultry lingerie line, she delivered it with her signature flair—along with some playful, tongue-in-cheek advice on how to celebrate the day of love.
Rihanna’s 2025 Valentine’s Day: Bringing The Love With Savage X Fenty
Captioned “Savage X Fenty Presents: Love Your Way!”, the 90-second promotional clip features Rihanna in a sultry pink and red lingerie set from her brand as she playfully frosts a cake, all while sharing her thoughts on the upcoming lover’s holiday. When asked whether she prefers Valentine’s or Galentine’s celebrations, the mother of two responded with her signature charm: “I’ve done Galentine’s for, um, several years. But it’s very nice to have a Valentine.”
As she playfully decorated the cake, Rihanna found herself torn between lace and latex. “Depends on the day,” she teased with a wink. When it came to choosing between a romantic getaway or a cozy night in, the superstar didn’t hesitate. “I just want to stay home… and watch reality TV,” she confessed, proving once again that even global icons appreciate the simple pleasures of love and leisure.
Rihanna’s Unconventional Take on Love Songs and the Savage X Fenty Campaign
When asked about her take on love songs, Rihanna’s response was swift and unapologetically candid: “Ugh, please! Never make me a love song!” Her remark highlights her unique and refreshingly unconventional approach to love and relationships. “That is corny, trust me. I’ve seen it.”
Alongside Rihanna, the Savage X Fenty Valentine’s Day campaign also showcases a stunning roster of A-list celebrities, including Serena Page, Kordell Beckham, and TikTok sensations Hayley and Jules LeBlan. “Valentine’s Day is a time to celebrate love in all its forms,” Rihanna shared in a statement. “At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
The collections from the Savage X Fenty holiday drop are available for purchase on the brand’s official website or at select retail locations.
Watch the Campaign
Featured image: @badgalriri/Instagram
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