Weronica Omoniyi Ogochukwu Shokoya the creative director of Floyd Cardigan Collection believes willpower is all that is behind her success from startup. She defined a person with willpower as “a person of innumerable qualities and strength with an aim for succeeding at everything she does.”
In her latest collection, Veronica tries to describe Willpower with her Cardigans. Every knit represents a fiber of strength, character, will and power a person needs to succeed in whatever endeavor they choose. On some looks in this awe-inspiring collection, Veronica inscribes the Lagos at 50 emblems to celebrate Lagos state which clocks 50 this year, her place of birth and where she has over and over again found the will and power to succeed.
No matter who you are or where you’re from, success is just a mile away but the journey to getting there requires that you possess the Will and Power to arrive. The shoot for this collection was taken at the remote town of Makoko in Lagos state, a specially selected location to allow Veronica buttress her point that success is for everybody no matter who you are or where you’re from all you need to attain is the Willpower. Luckily, you have her Cardigans to take you there.
WILL POWER | The Lookbook
Creative Team
