Womenswear brand ZARABELLA has released its latest campaign. According to the fast-rising women’s wear brand, the collection was inspired by the city of Lagos and was rightly titled ‘MY LAGOS.’
LAGOS is a city of hustlers and its the life of the Nigerian fashion industry as the occupants of the great city are fashion conscious. Many Lagosians have turned the streets of the city into their runway showcasing their everyday attires. This part is such a part of the huge culture that as a Lagosian even when you find yourself elsewhere you are inspired to always dress your best.
The city of Lagos is modern, edgy and bright and this is where you find all the trendsetters. ZARABELLA touches on these features as they have created pieces that represent the brand’s ideology as well as the inspiration. The collection is infused with fabrics such as silk, Ankara, organza, cotton, chiffon and crepe. The hot weather condition was also put into consideration in its creation.
This collection’s peculiarity are skillfully crafted pieces that are bold and perfect for the current fashion climate. The details in each piece would totally give life to the modern woman who wants to be bold but relatable.
According to the brand,
“Zarabella caters to the everyday woman – from the working class woman to the fashionable lady who is classy and stylish irrespective of her social background”
In conjunction with American-based designer, F&W Style, the brand will be popping up in its Lekki store this weekend.
Check out pieces from the collection…
MY LAGOS | Lookbook
Creative Team
Brand: @zarabella_creations
Photographer: @mide_wey
Models: @bethmodelafrica, @elizabethmayowa
Makeup artist: @beautyby_nene
Creative Direction: @thestyle.concierge
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