Urban menswear brand, Onwuchekwa by Chikezie Daniel, based in Abuja recently released its SS19 collection tagged ‘Monument.’ The brand defines a monument as something which stands or remains to keep in remembrance that which is gone. e.g. A testament, a reminder, a witness or paragon.
According to the brand:
“Many people make the mistake of rushing into life, blame it on a sense of youthful exuberance but along the sometimes harsh journey, we leave a few important pieces of ourselves, the things that really make us unique.
Onwuchekwa SS19 reflects on its formative years; we look back in other to move forward. Our love for clean lines, stripes, intarsia details, buttons, embellishments and a juxtaposition of elements and fabrics, however, we see differently and more clearly.
The lines are a reflection of the different routes we took to wholeness, the curves indicate the highs and the lows. The juxtaposition of elements is a clear representation of our complexity. We decided on butterfly-like flower this season to symbolize the power of “personal transformation” and also the wonder and beauty of the #ONWUCHEKWAKINDRED.
Our prayer remains “KAMHARIDAH” a name from the eastern part of Nigeria that means “LET ME NOT FALL”. Yes, our bloom is gone and we are the seed thereof. WE ARE “MONUMENTS” AND WE WILL NOT FALL.”
Here’s a look at the collection…
MONUMENT | Lookbook
Creative Team
Brand: Onwuchekwa by Chikezie Daniel | @onwuchekwa_bcd
Model: Tobi Wojuola @spartangram_ for @gimodels
Photographer: Elizabeth Ajayi for @vantagephotography
Set design: Elizabeth Ajayi | @missovayioza
Assistant stylist: Hyacinth Joel Kenechukwu | @hyacinth_joel
Grooming: Chikezie Daniel Onwuchekwa | @thechikeziedaniel
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