Nigerian fashion brand Fashpa launches its new campaign for July, #WhoIsMel, which celebrates the launch of the new diffusion line and authenticity through individual style.
MEL (an acronym for Making Everyone Luxury) is the new high street line by the Fashpa design team. Mel is a fun, girly, wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer who is strong, fierce, soft, feminine, and embraces her inner beauty.
The debut collection consists of a range of ready-to-wear fashion staples with the signature Fashpa focus on fit, fabric and finish and has an affordable starting price of N7,000.
The campaign presents different personalities with a shared value. The cast is made up of three fashion bloggers or ‘MEL girls’ who each have their own individual style. The campaign video was shot in everyday situations in Lagos.
Chapter 1 presents Deto Tejuoso, also known as DetoBlack, a 22-year-old model and influencer who isn’t afraid to take risks and whose style may be considered diverse and different.
Chapter 2 presents makeup artist and fashion/beauty blogger Dodos Uvieghara with over 70k followers. As well as being a successful makeup artist, Dodos is a major influencer whose style can be considered minimalist and fun. She makes sure to always go for staples that can work with many looks.
Chapter 3 ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog thesohosister.
WHO IS MEL | The Lookbook
Videographer: Fashpa Style Lab |@fashpa
Creative Direction: Fashpa Style Lab | @fashpa
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