Athleisure powerhouse Lululemon has taken a bold step into the fast lane by naming Lewis Hamilton as its newest global ambassador. Announced on Monday, the partnership merges the worlds of high-performance sports and cutting-edge athleisure, reinforcing the brand’s commitment to innovation, movement, and culture. Hamilton, a seven-time Formula One world champion, is not only revered for his dominance on the racetrack but also for his impactful activism and refined fashion sensibility, making him a compelling addition to Lululemon’s roster.
For years, Lewis Hamilton has been synonymous with speed, precision, and an unyielding drive for excellence on the racetrack. Yet, his influence extends far beyond Formula One—he has also carved out a name for himself in the world of fashion, seamlessly blending performance with personal style. Now, Lululemon, the brand that revolutionized athleticwear, is tapping into Hamilton’s dynamic presence to push the boundaries of wellness and activewear.
“I didn’t actually know they were doing men’s,” Hamilton admitted in an interview with GQ, highlighting the brand’s growing influence in the menswear space. Always in pursuit of an edge, he added, “I’m looking for that extra one percent,” and Lululemon, with its commitment to innovation and performance, may offer just that.
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For Hamilton, that elusive “one percent” lies in performance-driven, meticulously designed fitness gear. As a seven-time Formula One world champion, he is more discerning than ever when aligning himself with a brand that mirrors his exacting standards for athletic apparel. Just last year, Hamilton made headlines for distancing himself from sleeved workout tops, reinforcing his commitment to both function and style.
“When it comes to all the fabrics that I work with—when I’m designing clothes, for example—the material is very, very important for me,” he emphasized, highlighting his deep appreciation for quality craftsmanship.
It’s no surprise, then, that Lululemon caught his attention. “Lululemon products are such high quality, look amazing, and ultimately deliver the performance I need it to,” Hamilton says. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
A New Era of Athleisure
Lewis Hamilton is no stranger to high fashion. From launching his own clothing line, Plus 44, to collaborating with industry heavyweights like Kim Jones and Dior, and making bold statements on the Met Gala red carpet, he has firmly established himself as a style icon. Yet, beyond his sartorial choices, Hamilton has been a vocal advocate for sustainability, diversity, and mental health—using his platform to inspire the next generation of athletes and changemakers.
Now, through his partnership with Lululemon, Hamilton is set to champion an even broader mission—one that extends beyond fashion and performance. He will collaborate with the brand on initiatives that encourage movement, balance, and, most crucially, mental agility—qualities that have defined his illustrious career. The partnership will debut globally through Lululemon’s No Holding Back campaign, with Hamilton fronting the latest men’s training collection.
Hamilton joins a growing roster of Lululemon ambassadors, including PGA golfers Min Woo Lee and Max Homa, tennis stars Frances Tiafoe and Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, and rising NHL prodigy Connor Bedard. With this lineup, Lululemon continues to solidify its presence across multiple sporting disciplines, reinforcing its commitment to innovation, performance, and holistic well-being.
Featured image: @lewishamilton/Instagram
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