April 15, 2016 – Lagos, Nigeria: Style House Files, led by Omoyemi Akerele launched the first ever The Fashion Business Series (FBS), an event which targeted private sector practitioners, textile companies, retailers, manufacturers, fashion brands and entrepreneurs to enable conversations aimed at positioning the budding fashion industry as a significant contributor to the nation’s economy.
The event themed “The Future of Fashion” was co-hosted by Heineken Lagos Fashion and Design Week and sponsored by PAL Pensions and the Nigerian Export Promotion Council (NEPC). Key issues discussed at the event included how to eliminate waste in the area of operational cost in order to maximize business profitability; ‘retail and ‘etail’; maximizing opportunities and reducing risk,’ ‘communicating fashion’, ‘exporting fashion to the world,’ among others.
The keynote address was given by Simone Cipriani (Head, Ethical Fashion Initiative) who stated the possibilities’ of manufacturing in Africa. Other speakers included David Uduano (MD, PAL Pensions), Lanre Da Silva-Ajayi, Abrima Erwiah, Noble Igwe, Mai Atafo, Ebuka Obi-Uchendu, Kenturah King, Folake Coker, Lisa Folawiyo among others.
Through the FBS forum, innovative ideas were exchanged by industry players as they were able to network and strategize towards building the Nigerian fashion industry.
“We are happy about the recently concluded Fashion Business Series. This was our best session yet! We are grateful to all the speakers and engaged attendants. People traveled from Abuja and Calabar to attend and the response was great. We aimed to communicate the importance of Garment Manufacturing. This is the future of fashion, driving down our production prices to make us locally and internationally competitive and to generate forex through export. Planning is already underway for the next session which will take place in October – watch this space” commented Ronke Adeola, Project Manager – FBS
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